About The Company:
Woodapple is an international consulting firm with expertise in Digital Media, Online Marketing, Business Research and Technology. It is one of oldest and most reputed design-centred firms based out of Gurgaon.

Website: NA

Job Location: Gurgaon

Desired experience: 1.5–3 Years

Course Specialization: B.Tech/BE/BCA/MCA

Target Batch Passout: 2014-2016

Salary: INR 3-4 LPA

 (The final CTC will depend upon candidates’ performance & experience during the interview and will be at the company’s discretion)

Bond: None 

Training/Probation Period: 3 months

Tentative date of Joining: Immediate

Tentative date of interview: Will be communicated post registration window is closed

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description:

• Analyse the project requirements, envision strategy to create and execute detailed plan meticulous with deadlines of subdivision of work
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword research, expansion and optimization
• Monitor and analyse campaigns to meet revenue goals on daily basis
• Hands-on Bid Optimization and keep a track of the result outcomes
• Ad Copy-Writing and Testing
• Landing Page Optimization
• Pushing our SEM Strategies beyond industry Best Practices 
• Prepare weekly/fortnightly/monthly progress reports on regular basis
• Continual professional development to keep up to date with new software developments

Skill Set Required:

•  Proficient enough in handling PPC campaigns
•  Excellent knowledge of Online Marketing and SEM
•  Shall be proficient enough in handling Web Analytics and Google AdWords
•  Good interpersonal skills and ability to work in a team
•  Expertise in any other technology / tool required to accomplish the job
•  Experience of having worked for at least 1.5 years in a similar profile
•  Google AdWords Certification would be an added advantage

Interview Process

 - Technical  Round
 - HR Round